About Dory

Welcome to Equine Gone Green!


Dory Kurowski has been and continues to be, a long-standing member of many conscience-driven organizations, mostly focused on animal advocacy and land preservation.

In 2010, after the birth of her son and death of her Bernese Mountain Dog, who was her beloved animal companion (two closely timed events), she made a much more aggressive move to live a more sustainable lifestyle, researching and buying legitimate cruelty-free, eco-friendly products and not eating meat. One step further, she also wanted to green her surroundings by recycling, upcycling and de-toxing her environment, as well as ensuring the products that she used were not just sparing the earth but animals as well by not containing animal-derived ingredients.

Dory became a trusted resource to others for recommending specific high-performing, cruelty-free, eco-friendly and clean-ingredient products.

Dory realized she could translate her research and experience in a very tangible way to help the average person shift to a more mindful lifestyle, and at the same time promote pioneering sustainable products, and My Conscience, My Choice and the CHOICE app were born.

This newest animal companion category on the CHOICE app ties into Dory's lifelong passion as an equestrian, dog and animal lover. She saw a need for a consolidated resource to help the average, conscientious consumer find cleaner animal companion products, especially for the equestrian community. Fortunately, many of the clean and sustainable products that she's discovered are better choices that can be used with or for all animals.